As I talk with Luigi, I get a good look at him: his suntanned face, strong and fine,
calm and penetrating, with a straight and clear-cut nose, a smart look in his eyes,
and his figure, so strongly lean, dressed in the classic country gentleman’s houndstooth suit,
have a relationship with this Barbaresco.

Mario Soldati

You cannot look ahead if you do not know what lies behind you.

The winery was established by Luigi Oddero, a winemaker and very inquisitive and cultured man, deeply in love with his land, the Langhe. A country gentleman, as Mario Soldati described him in his 1975 interview, which was published in the book Vino al Vino. A man who combined a practical mind and long-term vision, well representing the fusion between energies of the past and the skill of looking ahead.
A charismatic figure, poised between progress and preservation, always turning his attention to technical innovation, but doing so without ever losing sight of his family’s history, which began in the 1800s with his grandparents, winemakers and wine merchants themselves.

Luigi, while busy experimenting with and planting international varieties, always gave preference to the Langhe’s native variety, Nebbiolo, and to all the other local traditional grapes, such as Barbera, Dolcetto and Freisa. In more recent times, he kept pursuing Barolo’s traditional winemaking method by using large barrels.
Luigi was not only a winegrower. Driven by the passion for his land, he also grew hazelnut and peach trees and other typical fruits of the Langhe hills.

Today, after Luigi’s death, the winery is managed by his wife Lena and children Maria and Giovanni, who were named after their great-grandparents, with whom the winery’s history began. And so, tradition represents continuity, the common thread running through the past, present and future.