Tradition, as Luigi Oddero taught us, is the winery’s strength and our guiding principle in winemaking.

Tradition in the historical sense, as our winery, which is not far from Santa Maria di La Morra, was the former property of Luigi Parà, a gentleman from Cherasco who settled in the Langhe area to experiment with new agronomic practices. He caught the attention of Domizio Cavazza, the director of Alba’s wine school, who was struck by the innovative and cost-effective methods adopted by Parà. He has become something of a legendary figure, about whom many tales are still told. Parà also built the Specola Tower, now the symbol of our winery, from which he watched and gave orders to the men working in the vineyards, his voice booming out of a rudimentary megaphone.

Tradition in the practical sense of the term: our winemaking style involves the use of both concrete vats and large French oak barrels. A traditional style, as many describe it, the most fitting example of which is the production of our Barolo wine, made from grapes grown in the vineyards located in different towns of the DOCG area: La Morra, Castiglione Falletto and Serralunga d’Alba.

And to us, tradition means also growing grape varieties native to the Langhe, such as Barbera, Dolcetto and Freisa, as further evidence of how deeply the history of our winery is rooted in this area.

Today, Luigi’s winemaking legacy continues with Stefano Boffa and Gregorio Tura, his trusted assistants, who can rely on the professional advice of Dante Scaglione.